Identity survey

Product Description

The Identity Survey consists of a survey for the management team, a survey for the staff and a survey for selected customers.

They all assess exactly the same statements. In this way, you will have the points of view on the same topics from three different angles. A chain is no stronger than its weakest link. The business’s identity is only as strong as the lowest score. Therefore, it is important for you to know how three such important stakeholder groups are assessing the situation. The report will show you where you are strong and where you should take initiatives both directed against the organisation as well as against the market, and in order of priority.

The process:

1. Purchase the survey
2. Edit the survey to suit your specific needs if necessary
3. Allow the selected respondents (the management team, the staff and selected customers) to perform the survey
4. Receive your report with action plan. You now have a valid basis for decisions
5. Set new goals together with your management team
6. Decide on focus areas and take steps to initiatives
7. Repeat the survey at appropriate intervals in order to assess the impact of action.
   With a one-year subscription, you will be able to conduct the survey twice with nearly a year in between the two survey responses.

Scope of supply:

1. A survey (questionnaire) ready-to-use. The content can be customised
2. An integrated mail distribution system ready-to-use
3. A report with graphs and tables.
   • The report’s elements are prioritised by importance in the Focus area, the Observation area and the Consolidation area. Whit it the action plan is ready to use in the management’s effort to develop the business
   • Your Competition wheel. A graphic showing each response as well as your Success Field (the difference)
   • A listing of responses with significant spread
   • The report is delivered as a pdf-file